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Web 2.0 Cash
BY: Simon Hodgkinson
Retail price: 27.00 (USD)
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Your simple HTML website isn't cutting it anymore. And you know this. Years ago, when you first started, people may have told you that simple was the way to go.

"Create a simple website," they told you. "Avoid Java applications. Avoid anything that isn't basic HTML," they suggested.

At the time, this was great advice. Keeping your website simple made it more accessible to people who didn't yet have high-speed connections. So you kept your site simple. Everyone could use it, even if that mean sacrificing some high-end site features.

And this worked really well for you in the past...

Unfortunately, this is no longer the case. Your revenues are probably hurting from your oversimplified website. People cannot pay attention to it for any reasonable amount of time.

And if your revenues haven't dropped yet, they will be in for a long plunge in the future, as better options become available... and as virtually all of your potential customers upgrade to better computers and high-speed connections.

As if this weren't bad enough, there's a movement on the Internet-one that many prominent Internet-business owners have evangelized-called "Web 2.0." If you still have a fairly basic HTML site, you are woefully unequipped to compete with those who are gearing up for this movement...

The undercurrent behind the "Web 2.0" movement is to turn the content-production responsibilities over to the visitors, which is a revolutionary concept. Again, if you're using basic HTML, you're probably manufacturing all of the content yourself, purchasing some from experts, and creating your own products.

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